Virtual: https://events.vtools.ieee.org/m/422759

Google search for the term ‘software defined vehicles’ returned about 646M results in 0.33 seconds. The automotive industry is awash with this new buzz phrase. In their report “Rewiring car electronics and software architecture for the Roaring 2020s,” futurists from McKinsey & Company are heralding sweeping industry transformation both technically and commercially. We, GM, are making a splash with our Ultifi Platform that reimagines what it means to own and experience a vehicle and to grow revenue beyond vehicle sales. But what does all this mean for our vehicles – where the rubber meets the road, literally?! This talk will explore the software defined future from a vehicle point of view. Using examples of core vehicle functions like motion control – embedded software that makes our vehicles stop, turn & go – we will dive into the challenges and opportunities that lie ahead and how we can all engage and shape this exciting future. Speaker(s): Dr. Ganguli Virtual: https://events.vtools.ieee.org/m/422759